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AI for communications is about to get a whole lot easier.
A practical, jargon-free course that helps communicators use AI with clarity, confidence and consistency - without needing to be 'techy'
If you...
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Have played with ChatGPT but can't get it to produce the results you want i.e. you rewrite a lot because it sounds way too much like a robot (and nothing like your CEO or corporate writing style)
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Are struggling to keep up with increasing demands i.e. 'do more with less' while your colleagues are moving 10x faster than you (hint: they're probably using AI)
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Know AI could free up your time but are super sceptical about how it can help communicators and don't have time to waste making wrong turns
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Want to learn about AI but have absolutely no desire to learn coding or any heavy technical stuff
AI can make your work easier, but only if you know how to use it properly. (We fix that.)
Our AI courses help communicators leverage the best of AI without any coding whatsoever
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GenAI Essentials for Communicators
Learn the practical AI skills every communicator needs to streamline daily work, boost consistency and produce high-quality content in a fraction of the time
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Build your own AI assistant for Communicators (no code)
Learn how to design, build and customise your own AI assistants that automate repetitive tasks, improve accuracy and free up hours every week without writing code
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The bundle.
AI Essentials +
Build your own AI assistant
Master both core AI skills and agent-building techniques so you can transform your entire comms workflow, scale your impact and lead AI adoption across your organisation
01
GenAI Essentials for Communicators
The GenAI Essentials for Communicators course teaches you how to use AI to boost your speed, sharpen your thinking and take the stress out of writing, planning and research.
If you want every part of your job to feel easier, cleaner and more in control, this is for you.
Who this course is for
✅ Comms professionals, managers and leaders who want to stay relevant and competitive
✅ People who've tried AI but haven't unlocked its real value
✅ Those who want to automate low-value tasks but don't want to learn technical skills
✅ Anyone who wants to become the 'go to' person on their team for AI foundations
Who this isn't for
❌ People wanting advanced agent automation (that's the more advanced course)
❌ Those who want deep technical or coding-heavy content
❌ Anyone who prefers theory over practical application
What you will learn
Communicators were never taught how to use AI safely or effectively. This course gives you the foundations you should have been given from day one:
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What AI can and can't do
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How to use it without losing your voice
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How to prompt properly (including the prompting pyramid, branching techniques)
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How to improve, refine and control outputs
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How to protect confidential information
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How to integrate AI smoothly into the work you're already doing
So you finally feel confident - and in control of what AI produces for you.
You'll also learn:
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Ways to research smarter and faster without drowning in tabs
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How to prevent AI from hallucinating
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Ways to match the voice of your executive or brand consistently
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Strategies for turning rough notes into polished content
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How to prepare for meetings in minutes
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Avoid common pitfalls that make AI output unreliable
The transformation
AI feels hit and miss. Drafts just don't sound right. You spend more time fixing AI than it saves.
Before
AI becomes a reliable daily performance enhancer, helping you write, plan, research and summarise 10x faster and more clearly.
After
Join the waitlist + get early access and your founding student bonuses
And if you want more automation in your life (without all the techy coding stuff)...
02
Build your own AI assistants for comms work (no code)
If you want an AI assistant that works the way you do, this course shows you how to build it (without coding).
You'll learn how to build your own communication agents that automate the repetitive work and make you feel like you have cloned yourself.
This course can help you stop trading hours for output and start leading through strategic communications and innovation.
Who this course is for
✅ Comms professionals or leaders in corporate who want to stop firefighting and start proactively shaping strategy.
✅ People who can write instructions but are not fluent in techy stuff like machine-learning code or pipelines.
✅ Busy professionals who can commit 1–2 hours per week and want to build something once that keeps delivering.
✅ Anyone ready to shift from “I’ll get to AI later” → “I’m running AI now”.
Who this isn't for
❌ Those expecting a “plug-and-play” AI agent that solves everything overnight.
❌ Tech-only specialists who want deep ML algorithm training.
❌ Anyone unwilling to take action or experiment outside of the sessions.
What you learn
Design an agent that solves a real problem
Identify a workflow worth automating, map what “good” looks like, and shape your agent’s purpose, personality and guardrails.
Build your first end-to-end AI assistant
Follow a simple blueprint to create an agent that can write, edit, summarise, plan or generate comms assets on command.
Set up reusable workflows and routines
Turn your everyday tasks into plug-and-play agent flows you can use across channels, formats and audiences.
Train your agent to match your style guide
Teach your assistant your organisation’s tone, voice and terminology so outputs stay consistent across your whole function.
Add structure, rules and memory
Learn how to set constraints, add quality checks, and give your agent persistent knowledge without uploading confidential data.
Build multi-step processes your team can use
Create agents that go beyond single prompts and can run full tasks like drafting campaign kits, meeting packs, FAQs or briefings.
Avoid the traps that make agents unreliable
Spot hallucination risks, messy prompts, workflow gaps, governance issues and the settings that trip up first-time builders.
Put your agent into everyday use
Use frameworks for rollout, stakeholder alignment and adoption so your agent actually gets used and not forgotten after week one.
The transformation
Before
You're stretched thin, juggling deadlines and manual tasks that slow you down.
After
Your AI assistants handle the repetitive work, follow your instructions and reduce your workload, allowing you to focus on high value thinking and strategic influence.
Join the waitlist + get early access and your founding student bonuses
Which course is right for you?
01
Choose AI Essentials for Communicators if you want to:
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build foundational AI skills
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write better, faster and with more clarity
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learn how to prompt effectively
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understand safe, compliant use
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improve structure, tone and message accuracy
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summarise and research efficiently
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Choose Build your own AI assistants if you want to:
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make an AI assistant that works like you do, following your rules and preferences
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automate repetitive writing and admin tasks
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improve team wide consistency
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reduce rework and turnaround times
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support research, insights and briefing
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move from manual effort to automated support
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Or, do both. The courses work perfectly together.
Take the combined option for the full transformation
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The AI bundle: AI Essentials + Build your own AI assistants for Communicators (no code)
The full transformation bundle
Both courses combined into the ultimate system for communicators who want the complete foundation plus no code agent building.
From AI curious to AI powered in one seamless path.
